Successful Focus Groups: Advancing the State of the Art David L. Morgan

ISBN: 9780803948747

Published: April 19th 1993

Paperback

288 pages


Description

Successful Focus Groups: Advancing the State of the Art  by  David L. Morgan

Successful Focus Groups: Advancing the State of the Art by David L. Morgan
April 19th 1993 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 288 pages | ISBN: 9780803948747 | 10.33 Mb

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art inMoreThis is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups.

Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.



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